Service Quality and Responsibility to Patients
BCH places patient safety as its top priority, establishing comprehensive policies and operational guidelines to ensure that healthcare service quality aligns with both national and international standards.
These efforts aim to prevent potential risks that may affect patients or the organization. The company continuously improves its systems and processes to enhance the safety and quality of care. To achieve this, BCH has implemented recognized quality management systems such as the Hospital Accreditation (HA) from the Healthcare Accreditation Institute (HAI) and the Joint Commission International (JCI) accreditation both serving as frameworks to ensure consistent, high-quality patient care.
In addition, BCH has developed a Customer Relationship Management (CRM) system to provide a seamless and positive patient experience, covering all stages of care from service access and treatment to post-treatment follow-up. This approach strengthens patient trust and contributes to the long-term improvement of patient well-being and quality of life.
Goals

Key Operational Highlights 2024
BCH places great importance on the continuous enhancement of service quality, recognizing opportunities for business development through the analysis of patient feedback and suggestions.
These insights are used to refine hospital services and create experiences that truly meet the needs of patients and their families. To assess satisfaction, BCH applies the H.A.P.P.Y. principle as a key evaluation framework, covering five essential dimensions of service quality.
Management and Operation Approach
BCH places patients at the center of its operations, implementing comprehensive measures and guidelines that cover all key aspects
Including safety, quality of care, patient satisfaction, rights and data protection, and access to medical services.This approach ensures an integrated and sustainable standard of patient care, reflecting BCH’s commitment to delivering excellence in every dimension of healthcare.
Quality Accreditation and Standards
JCI – International Standard of Patient Care (Joint Commission International)
The Joint Commission International (JCI) standard aims to improve the quality and safety of patient care through a comprehensive accreditation process. It covers patient safety structure, organizational management, infection prevention, communication and information systems, and human resource management. JCI accreditation enhances the quality of care across the entire patient journey, reflecting healthcare standards equivalent to leading hospitals in Europe and the United States.
5 Hospitals
- World Medical Hospital
- Kasemrad International Hospital Rattanatibeth
- Kasemrad international hospital vientiane
- Kasemrad Hospital Prachachuen
- Kasemrad Hospital Ramkhamhaeng
HA – National Hospital Accreditation (Healthcare Accreditation Institute)
The Hospital Accreditation (HA) is a national quality certification that ensures the quality and safety of patient care in healthcare facilities. It is granted by the Healthcare Accreditation Institute (Public Organization), which operates under internationally recognized standards to promote continuous improvement in hospital quality and patient safety.
8 Hospitals
- Kasemrad Hospital Pathumthani
- Kasemrad Hospital Ramkhamhaeng
- Kasemrad Hospital Rattanatibeth
- Kasemrad Hospital Chachoengsao
- Kasemrad Hospital Prachachuen
- Kasemrad Hospital Saraburi
- Kasemrad Hospital Sriburin
- Karunvej Hospital











